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Wild Birch

RESOURCES

A blog where we share interior design inspiration, landscaping adventures, and more stories about the ways you can shape the space around you.

Shoppable Experiences and Signature Guest Offerings for Vacation Rentals, Hotels, and Stays

In the hospitality industry, creating unforgettable guest experiences is all about weaving storytelling into design and operations. As travelers increasingly seek unique and meaningful stays, incorporating shoppable moments and innovative amenities can elevate your offerings, build brand loyalty, and create long-lasting connections. By partnering with local makers, brands, and service providers, vacation rentals, hotels, and boutique stays can transform each visit into an opportunity for both memorable experiences and retail engagement.


The Power of Shoppable Stays

Today’s guests aren’t just looking for a place to stay—they’re looking for inspiration. Shoppable stays allow them to take the essence of your property home, blending retail convenience with the magic of storytelling.


Telling Your Brand’s Story: Offer products that reflect the character of your property and the region, such as local art, textiles, or handcrafted goods. Each item becomes a reminder of their stay and your story.


Aligning with Guest Avatars: Thoughtfully curate items that align with the lifestyles of your target guests, ensuring relevance and resonance with their preferences.


ROI Potential: According to Vacation Rental Trends 2023, properties with shoppable elements experience a 15-20% increase in ancillary revenue per booking.


Partnering with Local Makers and Brands

Elevate your guest experience by collaborating with local artisans and service providers, showcasing the richness of your community while supporting small businesses.


  • Authentic Connections: Highlight products like Vermont-made Vermont Marshmallow Company, Heart Grown Wild bath products, or Ursa Major personal care items to create a sense of place.

  • Local Style: Stock goods like artisanal coffee, pottery, or textiles that celebrate regional craftsmanship and provide a deeper connection to the destination.


By integrating these partnerships, your property becomes more than just a stay—it’s a gateway to the local culture.


Innovative Guest Experiences: Interaction and Engagement

Guests want more than a beautiful space; they want a story to share and a connection to cherish. Innovative experiences can set your property apart from the competition:

  • Seasonal Touchpoints: Incorporate thoughtful, seasonally appropriate offerings such as wildflower seed kits in spring or cozy hot cocoa baskets in winter to keep the guest experience fresh.

  • Signature Keepsakes: Partner with local artists to create branded tokens, like postcards or small crafts, that guests can take home as a tangible reminder of their visit. These not only reinforce your brand but also serve as organic marketing tools.

  • Instagrammable Moments: Design versatile, photogenic spaces that encourage guests to document and share their stay, from a cozy reading nook to a beautifully styled entryway.


The Data Speaks: A 2023 study by Booking.com revealed that 75% of travelers are more likely to book properties offering unique, local experiences.


Seamless Shoppable Experiences

Integrating retail doesn’t have to disrupt your operations. Make it simple for guests to shop without cluttering your space:


  • Shop Local Merchants: Partner with nearby stores to offer a curated list of items available for purchase. Guests can visit the shops themselves, supporting the community directly.


  • Shop and Ship: Provide QR codes or links to an online shop where guests can order items they loved during their stay, with delivery straight to their homes.


  • Shoppable platforms like Minoan Showroom can offer an easeful experience for both you and the customer.


These options allow for a seamless and convenient retail experience, enhancing guest satisfaction while strengthening ties with local businesses.



Storytelling, Brand Loyalty, and ROI

The blend of shoppable moments and immersive guest experiences doesn’t just delight guests—it builds long-term loyalty and boosts your bottom line.


  • Brand Recognition: Items purchased and brought home act as subtle yet powerful marketing tools, keeping your property top of mind for future stays.

  • Enhanced Guest Engagement: Thoughtful design, curated items, and partnerships with local makers create a lasting impression that goes beyond the stay.

  • Tangible Returns: Properties with integrated retail offerings report higher guest satisfaction rates and increased repeat bookings.


By focusing on storytelling and aligning with local makers and guest preferences, you create a property that feels both personal and unique, ensuring guests leave with more than just memories.


The Real, Real

By weaving storytelling, shoppable moments, and partnerships with local brands into your property’s design, you transform a stay into an unforgettable experience. These thoughtful touches not only deepen guest connections but also strengthen your brand’s identity and profitability.


Ready to enhance your property’s offerings?

The Design Lab is your gateway to a seamless design experience. We'll work together to uncover ways elevate your space and guest experience every day of the year.



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These emails feel like Kate warmly opening the door, inviting you into a thoughtfully designed space - a place where comfort meets inspiration. Pull up a chair, stay as long as you'd like.


At Wild Birch Design, we’re committed to sharing stories, ideas, and insights that elevate your spaces and experiences. Our updates are crafted with intention, ensuring you receive only meaningful, impactful content that aligns with the heart of your business and lifestyle.


If it’s not your vibe, no worries - step away anytime. But if it resonates, we’re so glad to have you here.


Here’s to creating beauty and building together!

© 2025 by Kate Robinson for Wild Birch Design LLC. All rights reserved.

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