At Wild Birch Design, every project is guided by eight core principles that drive not only aesthetic value but also measurable returns on investment. Whether crafting spaces for vacation rentals, hospitality venues, or event venues, these principles ensure that the designs we create are both beautiful and impactful. They align guest experience, functionality, and brand identity to maximize long-term success.

Cultivate an Experience
Memorable spaces encourage discovery and adventure. We craft environments that offer unique, immersive guest experiences, making every stay unforgettable. Whether it’s creating a cozy reading nook or curating outdoor spaces for stargazing, every detail invites guests to connect with your space and its surroundings.
The Money Shot
Visually striking moments are a must in today’s social media-driven world. These intentional, photogenic features—like a beautifully styled coffee bar or a scenic outdoor seating area—are essential for drawing guests in through high-quality listing photos.
The First Five Photos
Your first five photos make a lasting first impression. We focus on creating and styling five standout areas, such as a luxurious bed setup, an inviting kitchen, or a picturesque patio. These images attract guests, encourage bookings, and establish your space as Instagram-worthy.
Cleanability & Maintenance
A well-designed space should also be easy to maintain. From selecting durable materials to choosing furnishings like beds and nightstands with toe-kicks to prevent lost items, we prioritize function and longevity. These choices ensure your property stays guest-ready and easy to manage for the long term.

Locally Inspired Living
Guests travel to Vermont (or Maine, or anywhere else) to immerse themselves in the local culture. By incorporating regional elements—such as reclaimed wood, local artwork, or pottery—we create spaces that connect visitors to the unique charm of the area. It’s a chance to celebrate the landscape and lifestyle while providing an authentic experience.
Shoppable Experiences
Turn your space into a showcase for local and curated brands. Whether it’s a comfortable mattress, a Vermont-made ceramic mug, or a signature scent, we design spaces that allow guests to bring a piece of their stay home. By partnering with brands like Minoan, you can generate passive revenue while supporting local artisans and businesses.
Safety & Technology
Safety is non-negotiable. From smoke and carbon monoxide detectors to fire extinguishers, sound machines, and decibel meters, these features protect your guests and your business. Incorporating smart technology, such as keyless entry and thermostat controls, further enhances the guest experience while meeting modern expectations.
Accessibility & Inclusion
Designing for everyone creates life-changing experiences. As the sister of a person with special needs, I’m deeply passionate about creating inclusive spaces. This can include everything from diverse book and music selections to ADA-compliant features like ramps or wider doorways. Kid-friendly amenities, cultural touches like chopsticks, and other thoughtful details help every guest feel welcome. These investments expand your audience and amplify the joy of travel for all.
Form and Function: A Winning Combination
Every principle reflects the harmony of form and function. By blending thoughtful design with practical considerations, we create spaces that are not only beautiful but also support business goals. From increasing bookings and generating revenue to fostering accessibility and reducing maintenance costs, these design choices lead to measurable ROI.
Design is more than aesthetics; it’s a tool for creating connections, memories, and meaningful returns. By applying these principles, your property can stand out, foster loyalty, and provide unparalleled guest experiences.

Are you ready to design a space that balances beauty, function, and ROI?
Schedule a Design Lab session today, and let’s bring your vision to life!